S4C Sees Increase in Viewership with increase in the younger audience

Key Takeaways

• S4C’s viewership has increased by 8% in the past year, the highest figures for the broadcaster in five years.
• The growth is being attributed to a number of factors, including the launch of S4C’s new commercial strategy and investment in digital platforms.
• S4C is bucking the broadcasting sector trend of an ageing audience and decline in traditional TV viewing.

S4C Sees Increase in Viewership

The number of weekly viewers watching S4C in Wales has increased by 8% on last year, the highest figures for the broadcaster in five years.

The Annual Report for 2022-23 also notes a growth in viewers aged 16-44, to its highest level in ten years.

This growth is being attributed to a number of factors, including the launch of S4C’s new commercial strategy, which has seen the broadcaster sell more of its content internationally.

S4C has also invested in transforming its viewing platforms, which has led to a 10% increase in viewing on S4C Clic and BBC iPlayer.

In addition, the number of hours watched on YouTube has almost doubled within a year.

This success in drawing young viewers to programmes such as Gogglebocs Cymru, Pen Petrol and Wales international football games has driven down the average age of viewers over the past five years.

It has also led to an increase in linear TV viewing, bucking the broadcasting sector trend of an ageing audience and decline in traditional TV viewing.

While the first year of S4C’s new strategy has led to growth, the broadcasting landscape remains a challenging one that is changing rapidly.

Rhodri Williams, Chair of S4C’s Unitary Board said:

“During last year we saw significant progress in the transformation of S4C from being a linear only TV channel to a creative, multi-platform content publisher.

“The availability of our content on a variety of digital platforms has meant that more people are watching, especially younger viewers.

“Availability and prominence go hand in hand, and that’s more important than ever to ensure audiences can enjoy the wealth of engaging content available for them in the Welsh language.

“We welcome the decision by the UK Government’s Department for Culture, Media and Sport to provide additional funding to S4C from April 2022, and the proposed plans to legislate to ensure prominence for public service broadcasters and we look forward to the legislation coming into force.”

Sian Doyle, Chief Executive of S4C, added:

“I’m pleased that our content has led to growth on all our platforms, our strong performance among younger viewers and our success in selling programmes internationally.

“This growth is testament to the enthusiasm and effort of S4C staff and our partners in the sector here in Wales.

“It is also great to see the continuation of the growth in our 2022-23 figures for the first quarter of this year as well.

“S4C is proud to promote the Welsh language, to encourage people to learn and to raise people’s confidence to use Welsh.

“Our intention is to reflect Wales as a whole – the wide range of people and stories that exist across our country.”